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I started by thinking of my colour scheme and which colours would represent VEX the best. I didn't want to go with just black and white so I went with the colours on the logo, black and red. I wanted to make this poster simple so I decided on going with minimal pictures. I also wanted to have a falling gear picture. Finally, I wanted to have quick access for people to get to the VEX website so I wanted to add a QR code.